Organizations aim to find previously unidentified thriving patterns for individuals and student groups

November 28, 2017 – Washington, D.C. – vibeffect®, the first company to use proven science and predictive modeling to help higher education institutions recruit and retain thriving students, announced that they will be working with the University at Buffalo’s College Success Expert, Nathan Daun-Barnett. Specifically, the two organizations will focus on finding previously unidentified patterns of thriving for distinct individuals and groups, such as first-generation, low-income and non-traditional learners in a variety of post-secondary degree and diploma programs.

Over the past five years, vibeffect has developed its proprietary model to define and measure student thriving in real-time in any learning ecosystem. From this, the company built student-centric and student-direct guidance systems that are proactively offered to students just before critical decision and action points across their educational whole life cycle. This model makes it possible to efficiently deliver personalized success interventions to each student as opposed to limiting interventions to students identified as demonstrating risk.

“We are very excited to be working with Professor Daun-Barnett and the University at Buffalo graduate college of education to examine the implications for universities and colleges when student success becomes a lead factor for improving institutional outcomes,” said Elena Cox, vibeffect CEO and co-founder. “This is another valuable partnership at this time in our evolution. With continuous objective evaluation and improvements, we intend to become a significant contributor to lifting the persistent U.S. trend where a 50 percent graduation rate over six years is a norm.”

vibeffect’s growing higher education database on student thriving provides access to 3.5M data points on correlations between institutional ecosystems and individual characteristics involving more than 1,200 colleges and universities nationwide. The company has created a “thriving recommender engine” that uses intuitive web interface and advanced analytics to help higher education partners fulfill their promise – that every student they admit can maximize their full potential.

“The student-related benefits of this partnership are clear,” says Professor Daun-Barnett, University of Buffalo Graduate School of Education faculty member and an expert on college access and financial aid policy. “Simple questions, thoughts, and recommendations – appropriately timed and personalized to individual students — can help them to clarify their decisions, anticipate the steps to success, and develop confidence as they progress through college. But what we also want to look at is how identified thriving patterns shed light on better management, policy and practices for higher education.”

vibeffect and the University at Buffalo have plans to work together through 2020 on evaluating both the efficacy of a personalized thriving guidance system and the implications for higher education institutions.

To learn more about vibeffect, please visit

About vibeffect™
vibeffect™ is the first company to use proven science and predictive modeling to help higher education institutions recruit and retain thriving students. vibeffect helps higher education institutions understand what makes each of their students thrive, not just those who may be deemed “at risk” based on preconceived notions or stereotype, through the use of personalized surveys and tailored content. The company uses science to drive student success, allowing higher education institutions to significantly lower student acquisition costs, materially increase persistence and graduation rates, and better amass loyal alumni. vibeffect was founded in 2013 and is based in Washington D.C. For more information, please visit